Hey, there! I’m Danielle, a copywriter and content strategist for visionaries and experts in the spa + wellness + beauty industries.

Some of my past and current clients include award-winning salon and fitness center owners, beauty and health product brand creators, independent aesthetic and cosmetic pros, and spa industry consultants.

And even though I’ve worked with a variety of brands and professionals, I’ve found business owners like you all have a couple of things in common:

- You’re itching to say sayonara to the stress of feeling like all that’s making its way on to your screen is sleazy-sounding sales copy.

- You don’t have hours on end (let alone a half-hour) to sit and write uninterrupted because you’ve got a team to lead, clients to serve, and an empire to build.

So, consider this your permission slip to let. that. shit. go.

Time to level-up like the legit boss babe you are and let me take care of the copy crafting and sales funnel strategies (sans the sleaze).

See how we can work together. >

Now you might be wondering how I got into doing this work, so I’ll try to give you the short and sweet version of the story.

My educational and corporate career background is a blend of marketing, public relations, and sales in the health, wellness, and beauty industries.

While in college, I fell head over heels for my (now) husband and USN sailor, so upon graduation, I packed up and moved 800 miles from my home in the Sunshine State to his station in the Washington, D.C. area.

Quickly after moving, I realized having a "traditional" career alongside the military life felt a lot like oil and vinegar (good on salad…not for the work you’ll be doing for the next 30+ years of your life). So, I put together a plan, and within three months of hoping to branch out on my own, I was able to quit my job and go full-time working with my freelance clients.

It’s been a complete whirlwind, and since I've been a business owner, we’ve lived in five states while digital nomad-ing across the country for two years.

These days, we’re back home in Florida (at least for the next few years), and I wake up every morning excited to fire up my laptop and get to work for my kickass clients in the little sunroom office in the back of my house.

Want to know more? Here are some fun tidbits for ya...